The elusive fan reinventing sports in a crowded marketplace. The Elusive Fan Reinventing Sports in a Crowded Marketplace 1st edition 2019-02-21

The elusive fan reinventing sports in a crowded marketplace Rating: 8,6/10 1897 reviews

9780071454094

the elusive fan reinventing sports in a crowded marketplace

Ben Shields has done consulting work for a number of organizations on communication issues. The dust jacket is missing. A copy that has been read, but remains in clean condition. Connecting readers with great books since 1972. Pages can include considerable notes-in pen or highlighter-but the notes cannot obscure the text. About this Item: McGraw-Hill Education.

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The elusive fan: Reinventing sports in a crowded marketplace

the elusive fan reinventing sports in a crowded marketplace

Traditional sports, such as baseball, football, and basketball, compete for fans' dollars with snowboarding, lacrosse, poker. At ThriftBooks, our motto is: Read More, Spend Less. At ThriftBooks, our motto is: Read More, Spend Less. All pages are intact, and the cover is intact. The author of 12 books, including High Visibility, a groundbreaking study of image making, Rein also serves on Major League Baseball's Commissioner's Initiative for the 21st Century and is a member of the Advisory Board for Northwestern University's Master of Arts in Sports Administration. At ThriftBooks, our motto is: Read More, Spend Less. Book is in Used-Good condition.

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The elusive fan: Reinventing sports in a crowded marketplace

the elusive fan reinventing sports in a crowded marketplace

At ThriftBooks, our motto is: Read More, Spend Less. At the same time, I was convinced that a ball game tied up in the ninth inning was no time to tell my audience we had lost contact with the game and they would have to listen to recorded music. Along the way they illustrate their points with fascinating case studies, includingManchester United's transformation from a plucky home team to a billion-dollar international franchiseProfessional golf phenomenon Michelle Wie's quest to maximize her talents and marketabilitySouthlake Carroll High School football team's benchmarking of professional and college football programs to build its own brandDaytona International Speedway's reinvention of fan intimacyCombining expert analysis with field-tested strategies for winning hearts and minds, The Elusive Fan is your guide to surviving and thriving in today's ever-widening world of sports. They give you the tools to transform your sports product into an enduring brand-immune to the vagaries of winning and losing-that quickly adapts to changing market conditions. His expertise is in sports and technology, and he is currently a doctoral student in communication studies at Northwestern University. Rein, Kotler, and Shields do a brilliant job in analyzing the issues involved in attracting elusive fans who have many more choices today than they have ever had. The spine may show signs of wear.

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The elusive fan: Reinventing sports in a crowded marketplace

the elusive fan reinventing sports in a crowded marketplace

Access codes and supplements are not guaranteed to be included with used books. A copy that has been read, but remains in clean condition. Customer service is our top priority!. Ben Shields has done consulting work for a number of organizations on communication issues. Pages and cover are clean and intact. He is the author of 35 books, including Marketing Management, the most widely used marketing book in graduate business schools worldwide. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name.

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The elusive fan: Reinventing sports in a crowded marketplace

the elusive fan reinventing sports in a crowded marketplace

World-renowned communication expert Irving Rein, international marketing guru Philip Kotler, and communication specialist Ben Shields deliver an innovative new business model centered squarely on fan satisfaction and retention. All pages are intact, and the cover is intact. A copy that has been read, but remains in clean condition. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. World-renowned communication expert Irving Rein, international marketing guru Philip Kotler, and communication specialist Ben Shields deliver an innovative new business model centered squarely on fan satisfaction and retention.

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9780071454094: The Elusive Fan: Reinventing Sports in a Crowded Marketplace

the elusive fan reinventing sports in a crowded marketplace

World-renowned communication expert Irving Rein, international marketing guru Philip Kotler, and communication specialist Ben Shields deliver an innovative new business model centered squarely on fan satisfaction and retention. The spine may show signs of wear. Traditional sports, such as baseball, football, and basketball, compete for fans' dollars with snowboarding, lacrosse, poker…even paintball. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. May contain limited notes, underlining or highlighting that does affect the text.

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9780071454094: The Elusive Fan: Reinventing Sports in a Crowded Marketplace

the elusive fan reinventing sports in a crowded marketplace

About this Item: McGraw-Hill Education. About this Item: McGraw-Hill Education. I knew of only one thing that wouldn't. Today's sports fans are bombarded by choices. Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan.

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The Elusive Fan Reinventing Sports in a Crowded Marketplace 1st edition

the elusive fan reinventing sports in a crowded marketplace

The bad news is: It's never been harder to attract, engage, and retain the sports fan. The spine may show signs of wear. At ThriftBooks, our motto is: Read More, Spend Less. Spine creases, wear to binding and pages from reading. They give you the tools to transform your sports product into an enduring brand-immune to the vagaries of winning and losing-that quickly adapts to changing market conditions. Page 322 - Joe Torre and Henry Dreher, Joe Torre's Ground Rules for Winners: 12 Keys to Managing Team Players, Tough Bosses, Setbacks, and Success New York: Hyperion Press, 1999 , chap.

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9780071454094: The Elusive Fan: Reinventing Sports in a Crowded Marketplace

the elusive fan reinventing sports in a crowded marketplace

Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. About this Item: Condition: Acceptable. The spine may show signs of wear. All pages are intact, and the cover is intact. Connecting readers with great books since 1972. All pages are intact, and the cover is intact. About this Item: McGraw-Hill Education.

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The Elusive Fan: Reinventing Sports in a Crowded Marketplace

the elusive fan reinventing sports in a crowded marketplace

Customer service is our top priority!. At ThriftBooks, our motto is: Read More, Spend Less. Pages can include considerable notes-in pen or highlighter-but the notes cannot obscure the text. The most competitive arena in marketing is sports. This book has many years of enjoyment left in the pages. About this Item: McGraw-Hill Education. .

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